RUN THE SHOW - FOUR-MONTH PRACTICAL BUSINESS PROGRAMME FOR SERVICE PROVIDERS
This is a longer page, but for good reason: no smoke, mirrors or mysterious missing details.
Just everything you need to decide whether Run the Show is right for you.
Turn the business you’re constantly chasing into one you’re properly in control of.
If you run a service business,
this is going to sound familiar.
You're good at what you do. But the pricing never feels quite right. Clients add extra work, and somehow you end up doing it for free. Work floods in, then dries up, then floods in again, and the whole cycle repeats until you're exhausted.
It's not a you problem. It's a systems problem. And systems problems have systems fixes.
The masterclass showed you where some of the money, time and energy may be leaking out of your business. Run the Show is where we fix what sits underneath it.
Across 4 months, you'll put the pricing, client boundaries, onboarding, communication, lead generation, AI tools and business systems in place to make your business easier to run, more profitable and far less dependent on you constantly firefighting.
CALLING ALL
Website Designers
Developers
Copywriters
VAs
Consultants
Social Media Managers
Photographers
Marketers
And other service-based businesses.
Which one looks more like your business right now?
Hullabaloo
Checking emails at 10 pm. Saying yes to everything. Pricing by guesswork. Working weekends. No idea where the next project is coming from.
Bitzy Woof
Knows her numbers. Has systems for everything. Finishes work on time. Keeps her pipeline moving. Takes actual holidays. And has a business that fits around her life.
The difference between them isn’t talent. It’s having the right systems, boundaries and processes in place. That’s exactly what Run the Show gives you.
Take Back Control of Your Business
Run the Show is a four-month practical business programme designed to help you charge properly, protect your time and build a steadier flow of work.
You'll work through 12 focused business changes, with dedicated time built in to put them into practice and support from Kathy every month.
By the end, you're not just running a business. You're running the show.
Pay in full
£1200
One payment. Lifetime access.
Best value.
FOUR monthly payments
£325 x 4
Spread across four months, timed to when each month's content releases.
HOW IT WORKS
Under 2 hours a week.
Every week, something in your business moves forward. Not another folder of notes. Not another programme you never finish. Just practical changes you can actually put to use. Run the Show is deliberately paced so you have time to watch, put things into practice and actually use what you're building, without having new training thrown at you every single week for four months.
20 →
MINUTES
Watch the training
Kathy on screen direct and practical.
No waffle, no theory for theory’s sake.
One topic, done properly.
60–90 →
MINUTES
Do the workbook
Guided exercises that walk you
through the programme step by
step. This is where the actual work
happens.
DONE
EVERY WEEK
Walk away with a win
By the time you close the workbook,
something real has changed. Not
just learned. Done. Your business moves
forward every single week.
~2 hrs
per week
12 practical business changes across four months.
With breathing room built in to implement them properly.
FROM THREE LEAKS TO A BUSINESS THAT RUNS PROPERLY
Most service businesses leak money in the same three places.
The masterclass showed you where the cracks are. Run the Show helps you fix what is causing them.
Pricing, scope creep and an unpredictable pipeline don't usually exist on their own. They're often signs that other parts of the business need tightening up too.
That's why Run the Show goes much further. Across the programme, you'll fix the areas that create undercharging, scope creep and feast-or-famine, then put the systems in place to stop those problems creeping back in.
Pricing is where we start.
Another year goes by. The rate stays the same. The resentment grows. Every project you deliver at today's price is a project that could have paid you properly but didn't. The gap doesn't close by itself.
Scope creep is what we stop.
The automatic yes keeps costing you. Two hours here, an extra page there, one more revision because you don't have the right words to stop it. Forty unbilled hours a year. Every year. That's not a small thing.
Feast or famine is what we replace.
The cycle doesn't stop because you're tired of it. It stops when you build a pipeline that runs whether you're busy or not. Until then, the panic will come back. It always does.
The SOLUTION
FOUR MONTHS. TWELVE PRACTICAL CHANGES. ONE BUSINESS THAT RUNS BETTER.
You'll work through 12 focused areas of your business, with a dedicated weekly live Business Clinic.
Plus a private 60-minute Doing Session with Kathy at the point you need it most.
HERE'S HOW YOUR FOUR MONTHS LOOK.
PROFIT, PRICING & PIPELINE
01. You're Not Bad At Business: You've Just Never Done This Maths
What you actually need to charge to cover costs, pay yourself properly, and stop subsidising your clients.
02. Stop Apologising For Your Prices
How to say your price without flinching, hold the silence, and stop giving discounts the moment there's pushback.
03. Why The Wrong Clients Keep Finding You
Attract the right clients and repel the wrong ones before they even make contact.
04. Stop Waiting For The Phone To Ring
Break the feast-or-famine cycle with a system that runs in the background even when you're at your busiest.
1
BY THE END OF MONTH 1
You'll know what you need to charge, be able to say your price with confidence, know exactly who you're trying to attract and have a working system for following up leads.
Control and Delivery
05. Client onboarding
The documents, welcome pack, and first-week process that sets every project up properly from day one.
06. Scope creep
The exact words and the process to stop extra work being added without being paid for it.
07. Communication
25+ email templates for every situation you've ever dreaded, already written.
08. AI as a business tool
Use it to work faster, deliver more, and spend less time on the work you hate.
2
BY THE END OF MONTH 2
You'll have stronger onboarding, clearer boundaries, the words to stop scope creep and ready-to-use communication systems that save you time.
Growth and Sustainability
09. Working with better clients
How to raise your standards without losing your income.
10. Stress management that actually works
Techniques that fit around a life that's already full.
11. Growing without burning out
The 90-day plan for sustainable income growth.
12. Running the show
Putting it all together and keeping it running.
3
BY THE END OF MONTH 3: You'll know which clients you want more of, have a sustainable 90-day growth plan and a business that feels far more organised and manageable.
Growth and Sustainability
13. Finish & Fix
Go back to anything that still feels unfinished, tidy up loose ends and get it properly working in your business.
14. Put Your Business Hub to Work
Bring your pipeline, projects, follow-ups and key business information together so your Hub becomes something you actually use.
15. Make Your 90-Day Plan Real
The 90-day plan for sustainable income growth.
16. Run the Show
Review what has changed, decide what you want to keep building on and make sure you know exactly what happens next.
3
BY THE END OF MONTH 4: Review what’s changed, see what’s working and get clear on what you want to focus on next.
The part that makes the difference
Live Weekly Business Clinic With Kathy
You don't have to wait until you're stuck to get help. Every week throughout Run the Show, you can drop into the live Business Clinic with Kathy on Zoom.
Bring a pricing question, a tricky client situation, a proposal you're unsure about, scope creep, your pipeline, a conversation you're avoiding or something from that week's programme you want help putting into place.
And sometimes the most useful question won't even be yours.
You'll hear what other service providers are dealing with, how Kathy approaches it and what you can take back into your own business.
These aren't coaching sessions. They're DOING SESSIONS.
Need more than four? You can book additional DOING SESSIONS. Ask us for details.
WEEKLY BUSINESS CLINIC
Live with Kathy every week
60 minutes on Zoom
Drop in when you need it
Bring questions from your own business
Learn from other members' situations too
Practical answers you can use straight away
PLUS: YOUR PRIVATE 60-MINUTE DOING SESSION
Some things are better worked through privately.
You'll also have one full 60-minute one-to-one Doing Session with Kathy during the programme.
Use it for something specific to your business: your pricing, positioning, a difficult client, a proposal, your pipeline or a decision you want experienced eyes on.
You choose when you need it.
Group support every week. Private support when it matters.
Kathy Rustell
BYBO Digital
For more than 20 years, Kathy has built websites and online businesses alongside service providers, while running businesses of her own for more than 40 years.
As an experienced business mentor, she brings the strategy, commercial thinking and real-world experience behind Run the Show, helping service providers understand their numbers, strengthen their boundaries and build a business that feels more in control.
She’s seen the same problems again and again. Brilliant people undercharging, giving away extra work and relying on an unpredictable stream of clients.
Run the Show was built to turn that experience into practical steps people can actually use in their own business.
Jennifer Rustell
BYBO Digital
Jennifer is a digital branding specialist who works alongside Kathy, helping service providers turn good ideas into clear messaging, processes and systems that are easy to use.
She also handles the interactive side of Run the Show, setting up the tools and templates that help you put each week's work into place.
Her straight-talking approach helps make sure the changes you make still work when business gets busy.
What's inside
Everything you get inside Run the Show
By the end of the programme, you'll have the systems, tools and support to run your service business with more control.
12 focused video training modules
Weekly live Business Clinics for all four months
One private 60-minute Doing Session with Kathy
12 guided implementation workbooks
25+ email templates and swipe files
Business Hub
Run the Show AI Toolkit
Ticket support throughout
Lifetime access and all future programme updates
Dedicated Make It Stick month
THE BUSINESS HUB
YOUR BUSINESS COMMAND CENTRE. INCLUDED WHEN YOU ENROL WITHIN 48 HOURS.
Enrol in Run the Show within 48 hours of first accessing the masterclass and you’ll also receive the Run the Show Business Hub, worth £97. Run the Show doesn’t disappear when the programme ends.. Your Business Hub gives you one place to keep running the systems you’ve built throughout the programme.
Track your leads, calls, proposals, projects, income, follow-ups, maintenance, renewals and marketing, all in one place.
Your personal 48-hour window starts when you first access the masterclass.
Leads
Proposals
Projects
Income
Renewals
Follow-ups
Your Business Hub opens early in the programme, and during Month 4 you bring everything together and turn it into the command centre you keep using after Run the Show ends.
They fixed the leaks
Here's what happened.
“I finally understand what I need to charge and why. Kathy helped me work through a real quote without instantly wanting to discount it.”
“The weekly sessions were the standout for me. I took a difficult client situation to Kathy and came away knowing exactly how to handle it.”
“Scope creep was costing me hours every month. Run the Show gave me a simple way to deal with it, and I’ve already used the wording with a client.”
“I’ve done business courses before and ended up with lots of notes and very little change. This programme is much more practical.”
“The pipeline module changed how I manage enquiries. I now have a simple system for leads and follow-ups, and one session with Kathy uncovered two old enquiries worth chasing.”
“I joined to improve my pricing, but I’ve changed far more than that. My onboarding is better, my boundaries are clearer and the templates have saved me hours.”
“Kathy is very good at seeing what you can’t see yourself. She helped me realise I didn’t need lots more clients, I needed better positioning and to be more selective.”
“Run the Show covers the things nobody really teaches you: pricing, ghosting, scope creep, late payments and where the next job is coming from.”
“I feel far more in control now. I’ve improved my pricing, boundaries and systems, and the final session with Kathy helped me decide what to focus on next.”
Your investment
ONE BETTER-PRICED PROJECT
COULD PAY FOR THE ENTIRE PROGRAMME.
If you're undercharging by even £500 on a project, giving away five or ten unpaid hours through scope creep, or letting good enquiries disappear because you don't follow up, the cost adds up quickly.
You're investing £1,200 (including VAT) to spend four months putting better systems, processes and habits in place that you can keep using long after the programme ends.
And you're not left to work out how it all applies to your business on your own. You'll have a live Business Clinic with Kathy every week throughout the programme, plus a private 60-minute Doing Session for something you want to work through one-to-one.
Pay in full
£1200
One payment. Lifetime access.
Best value.
FOUR monthly payments
£325 x 4
Spread across four months, timed to when each month's content releases.
Everything You Get with Run the Show
What You’ll Put in Place Over Four Months
12 focused video training modules
More than 25 templates, scripts and swipe files
All interactive calculators and toolkits
12 guided implementation workbooks
Weekly live Business Clinics with Kathy
1 × private 60-minute Doing Session with Kathy
PLUS: Weekly live Business Clinics with Kathy throughout all four months.
Month 1 : Weeks 1–4 Training
Your Profit & Pricing
Week 1
Know Your Numbers Calculator
Pricing Confidence Profile
Personal pricing baseline and profit targets
Week 2
Pricing Menu Builder
Pricing conversation scripts
Price increase communication guide
Week 3
LinkedIn Positioning Checklist
Website Homepage Messaging Framework
Clearer positioning for the clients you want to attract
Week 4
CRM Notion Business Dashboard
Enquiry follow-up system
Referral request framework
Cold outreach framework
Pipeline follow-up process
Month 2 · Weeks 5–8 Training
Your Control & Delivery
Week 5
Client Welcome Pack
Client onboarding workflow
Clear handover from yes to project finish
Week 6
Change Request Form
Scope Creep Control Process
Boundary-setting conversation guide
Clear wording for handling extra work
Week 7
Client Communication Toolkit
Enquiry and follow-up sequences
Boundary-setting responses
Content-chasing workflow
Difficult client communication guides
Late payment follow-up process
Feedback and project communication templates
Week 8
Run the Show AI Toolkit
Service-business AI workflows
Practical prompts for admin, communication, planning and delivery
Guidance on where AI helps and where it should not replace your judgement
Month 3 · Weeks 9–12 Training
Your Growth & Sustainability
Week 9
Better Client Decision Framework
Client fit and red-flag checklist
Delegation planning tools
Growth decision framework
Week 10
Stress and workload management tools
Capacity planning
Recurring revenue planning
More sustainable ways to structure your workload
Week 11
90-Day Plan Builder
Priority-setting framework
Clear next-quarter action plan
Week 12
Sustainability Reflection Tool
Business progress review
Next-step planning
Certificate of Completion
Month 4· Weeks 13–16 Training
You Make It Stick Month
Week 13
Finish and fix anything still outstanding
Complete any tools or systems you have not fully put into place
Tidy up loose ends from Months 1–3
Week 14
Put your Business Hub to work
Bring your pipeline, projects and follow-ups together
Make the Hub part of how you run the business day to day
Week 15
Turn your 90-Day Plan into clear priorities, realistic actions and deadlines you can actually follow.
Set clear priorities
Add realistic actions and deadlines
Decide what matters most next
Week 16
Review what’s changed, see what’s working and get clear on what you want to focus on next.
See what is working
Decide what needs more attention
Get clear on what you want to focus on next
TRY RUN THE SHOW PROPERLY FOR 14 DAYS.
Complete Weeks 1 and 2. Use the tools. Put them into your business. If you decide Run the Show isn't right for you, email us within 14 days and we'll refund your payment. No awkward conversation.
And you keep it
Lifetime access
All templates
Your completed business systems
Future updates
All scripts
All calculators & Toolkits
All workbooks
All swipe files
Your 90-day plan
4 months. 12 practical business changes. Weekly live support with Kathy. One private 60-minute Doing Session. And a complete toolkit you can keep using long after the programme ends.
Common questions
Anything stopping you?
Let's deal with it.
Is this just another online course?
No. The videos are actually the smallest part of Run the Show. Across the programme, you get focused lessons, workbooks and practical tools to put each change into your business. Month 4 then gives you dedicated time to finish, refine and make sure it all sticks. You don't finish with more information. You finish with a better-run business.
Is this right for me if I'm just starting out?
Run the Show is built for service providers who are already working with clients: designers, developers, VAs, bookkeepers, copywriters, social media managers. If you're already doing client work but struggling to charge properly, manage scope, or keep a steady pipeline, this is for you. If you haven't taken on your first client yet, the programme will still give you a strong foundation, but it's most valuable when you've got real client situations to apply it to.
I'm already busy. Will I have time for this?
Yes. That's one of the reasons Run the Show is spread across four months. The training itself is short and practical, and the final month is deliberately designed around implementation rather than giving you another pile of lessons. You're running a business while you're doing this, so we've built in the breathing room to actually use what you're learning.
What happens in the Weekly Business Clinic?
The Business Clinic is a live 60–90 minute Zoom session with Kathy every week throughout Run the Show.
You can drop in with a question, client situation, pricing decision, proposal, pipeline problem or something from the programme you want help with. You'll also learn from the questions other members bring, which often uncover things you hadn't thought about in your own business.
You'll also have one private 60-minute Doing Session with Kathy during the programme for anything you'd rather work through one-to-one.
Do I have to attend the Business Clinic every week?
No. It's there when you need it. Come every week if you want to, or drop in when you have something you want help with. You can use the programme in a way that works around your business.
What's the Run the Show Business Hub?
It's a Notion dashboard that gives your business systems one home, tracking leads, calls, proposals, projects, income, follow-ups, maintenance, renewals and marketing. It's included as a bonus when you enrol in Run the Show within 48 hours of first accessing the masterclass, and once it's yours, there's no time limit on using it.
I'm worried AI is going to make my services redundant. Does the programme address that?
Week 8 covers AI as a practical tool for service providers, not the existential threat version, the useful version. The short answer: AI threatens people who compete on price alone. It makes people who position themselves as strategic partners more valuable, not less. We cover how to use it to work faster and deliver more, and how to position yourself so it works in your favour.
Why does Run The Show cost £1200?
Run the Show is £1,000 + VAT (£1,200 total). You're not paying for a library of 12 videos. You're getting four months of structured implementation, 12 focused business modules, all of the practical tools and templates, weekly live support with Kathy, the Business Hub and lifetime access.
Can I pay in instalments?
Yes. You can spread the cost over four monthly payments of £325. Both options are available on the checkout page.
It's your business
Run the show.
You've seen what's getting in the way.
Now it's about putting the systems, boundaries and processes in place to change it.
The only thing left is to decide.
Four months. Weekly live Business Clinics with Kathy. One private 60-minute Doing Session. Practical tools for your pricing, clients, pipeline, communication and growth, plus the systems to keep everything running long after the programme ends.
It's your business. Run the Show.
14-day money-back guarantee. No questions asked.
© 2026 Run the Show by BYBO Digital. All rights reserved | Contact: [email protected] | Privacy | Terms |