Run the Show · A 12-week programme for service providers
If you run a service business,
this is going to sound familiar.
You're good at what you do. But the pricing never feels quite right. Clients add extra work, and somehow you end up doing it for free. Work floods in, then dries up, then floods in again, and the whole cycle repeats until you're exhausted.
It's not a you problem. It's a systems problem. And systems problems have systems fixes.
The pricing gap. The scope creep tax. The feast-or-famine trap. Three invisible leaks draining your business right now, and every single one of them is fixable.
CALLING ALL
Website Designers
Developers
Copywriters
VAs
Consultants
Social Media Managers
Photographers
Marketers
And other service-based businesses.
Is your business (tail) wagging the dog? (you)
Which one are you right now?
Hullabaloo
Checking emails at 10 pm. Saying yes to everything. Pricing by guesswork. Working weekends. No idea where the next project is coming from.
Bitzy Woof
Knows her numbers. Systems for everything. Finishes work on time. Pipeline always running. Takes actual holidays. and enjoying life to the full.
Everything separating them is learnable. That's exactly what this programme is about.
Stop The Tail Wagging The Dog!
Run the Show is a 12-week programme that fixes all three, with the systems, the scripts, the templates, and three private sessions with Kathy built in. By the end, you're not just running a business.
You're running the show.
HOW IT WORKS
Under 2 hours a week.
Every week, you walk away with something done.
20 →
MINUTES
Watch the module
Kathy on screen direct and practical.
No waffle, no theory for theory’s sake.
One topic, done properly.
60–90 →
MINUTES
Do the workbook
Guided exercises that walk you
through the implementation step by
step. This is where the actual work
happens.
DONE
EVERY WEEK
Walk away with a win
By the time you close the workbook,
something real has changed. Not
learned done. Your business moves
forward every single week.
~2 hrs
per week
12 concrete wins across 12 weeks
fits around your clients and your life
The three leaks
Most service businesses leak money in the same three places.
Not because the people running them are bad at business. Because nobody ever showed them where the money was going or gave them the tools to stop it.
Most service providers don't have an information problem. They have an action problem. Knowing isn't the missing piece. Having the right system, the right words, and someone to hold you accountable that's what changes things.
The pricing gap
Another year goes by. The rate stays the same. The resentment grows. Every project you deliver at today's price is a project that could have paid you properly but didn't. The gap doesn't close by itself.
The scope creep tax
The automatic yes keeps costing you. Two hours here, an extra page there, one more revision because you don't have the right words to stop it. Forty unbilled hours a year. Every year. That's not a small thing.
The feast-or-famine trap
The cycle doesn't stop because you're tired of it. It stops when you build a pipeline that runs whether you're busy or not. Until then, the panic will come back. It always does.
The SOLUTION
Twelve weeks. Twelve wins.
Everything changes.
Most business courses leave you with knowledge and a notebook full of good intentions. Run the Show is built differently. Every week has one lesson, one workbook, one clear action and by the time you close the workbook, that thing is done. Not planned. Not on a list. Done. Under two hours a week, your business moves forward every single week for twelve weeks.
This is what the twelve weeks look like:
Take Back Control
01. Know your real numbers
What you actually need to charge to cover costs, pay yourself properly, and stop subsidising your clients.
02. Pricing conversations
How to say your price without flinching, hold the silence, and stop giving discounts the moment there's pushback.
03. Messaging that filters
Attract the right clients and repel the wrong ones before they even make contact.
04. Build a pipeline
Break the feast-or-famine cycle with a system that runs in the background even when you're at your busiest.
1
End of Month 1: your first Power Boost call with Kathy.
Control and Delivery
05. Client onboarding
The documents, welcome pack, and first-week process that set every project up properly from day one.
06. Scope creep
The exact words and the process to stop extra work being added without being paid for it.
07. Communication
25+ email templates for every situation you've ever dreaded, already written.
08. AI as a business tool
Use it to work faster, deliver more, and spend less time on the work you hate.
2
End of Month 2: your second Power Boost call with Kathy.
Growth and Sustainability
09. Working with better clients
How to raise your standards without losing your income.
10. Stress management that actually works
Techniques that fit around a life that's already full.
11. Growing without burning out
The 90-day plan for sustainable income growth.
12. Running the show
Putting it all together and keeping it running.
3
End of Month 3: your third Power Boost call with Kathy.
The part that makes the difference
Three private sessions with Kathy. Included.
This is not a group coaching call. It's not a community forum. It's not a Q&A webinar with forty other people on it.
Three times across the twelve weeks, you get thirty minutes with Kathy. One-to-one. Private.
These aren't coaching sessions.
They're doing sessions.
One call per month. Month 1 at the end of Week 4, Month 2 at the end of Week 8, Month 3 at the end of Week 12. Timed to when you've built enough in the programme to have real, specific things to work on.
Need more than three? You can book additional Power Boost sessions. Ask us for details.
3
Power Boost calls included
30 minutes, one to one with Kathy
One call per month
End of Month 1 : Week 4
End of Month 2 : Week 8
End of Month 3 : Week 12
You bring the problem. You leave with it done.
Private. Focused. Practical.
You bring a real problem. Something specific a client situation you don't know how to handle, pricing you're not sure about, a proposal you want to get right, a conversation you've been avoiding. You bring it, and you leave with it done.
Twenty years of working with service providers. Forty years of running businesses. Kathy has seen your exact situation before probably many times. These calls are where the programme gets personal.
What's inside
Everything you get inside Run the Show
Twelve video modules. Twelve workbooks. Templates and swipe files for every situation. Every tool is ready to use not something you build from scratch.
12 video modules: 20 minutes each, practical, no waffle. Each ends with something concrete to implement.
25+ email templates and swipe files : the pricing conversation, scope creep response, late payment chase, ghosting follow-up. All written.
Project agreement and proposal templates : the documents that protect you.
Change request form : the scope creep fix, ready to use.
Run the Show AI Toolkit : curated tools and prompt library built for service providers.
Ticket support throughout : questions answered, never left stuck.
12 workbooks, not the kind you read once and forget. Work through the exercises, you've done the thing.
Client welcome pack template : set the professional tone from day one.
Pricing menu builder template : customisable for your services.
CRM tracker : simple spreadsheet for managing leads, follow-ups, and pipeline status.
Lifetime access and all future updates : the programme grows, and so does what you have access to.
Certificate of completion : for your records and your clients.
Three Power Boost calls with Kathy : 30 minutes each, one per month. Private and practical.
THE BUSINESS HUB
Plus: the Run the Show Business Hub
One dashboard. Everything in one place.
Every buyer gets access to the Run the Show Business Hub, a Notion dashboard that brings the whole programme together in one place.
Leads
Proposals
Projects
Income
Renewals
Follow-ups
Everything you're building across twelve weeks has a home. You're not hunting across spreadsheets and sticky notes: it's all organised and ready to use.
Included for all buyers: no extras, no add-ons.
They fixed the leaks
Here's what happened.
"Before Run the Show, I was pricing based on what I thought clients would be willing to pay, rather than what I actually needed to earn. The course helped me understand my numbers and completely changed how I approach pricing. My 1:1 call with Kathy was invaluable. She looked at my services, helped me work through a real quote and gave me the confidence to present it without immediately offering a discount."
"The course is packed with practical advice, but the private calls with Kathy are what really made it personal. I brought a difficult client situation to one of our calls and, within 30 minutes, Kathy had helped me decide exactly what to say and how to handle it. I left the call feeling calmer, clearer and completely in control."
"Scope creep used to be one of my biggest problems. I would agree to 'just one more thing' and end up doing hours of unpaid work. Run the Show gave me a proper process and the exact words to use. During my 1:1 call, Kathy helped me adapt the response to suit my personality, so it felt natural rather than confrontational. I have already used it successfully with a client."
"I have taken other business courses and finished with pages of notes but no real changes. Run the Show is completely different. Every week you put something useful into your business, from pricing and proposals to onboarding, follow-ups and managing clients. The calls with Kathy kept me accountable and helped me turn what I had learned into decisions and actions that worked for my own business."
"The pipeline module was a real turning point for me. I no longer feel as though I am constantly starting from scratch whenever a project finishes. I now have a simple system for tracking leads, proposals and follow-ups. Kathy used one of our 1:1 sessions to go through my pipeline with me and helped me identify opportunities I had almost forgotten about. That call alone led to conversations with two previous enquiries."
"I joined because I wanted to earn more, but the course has improved so much more than my pricing. My onboarding feels professional, my boundaries are clearer and I am far more confident communicating with clients. The templates saved me hours, and having private access to Kathy meant I could get honest, experienced advice about the situations that were actually happening in my business."
"Kathy has a brilliant way of cutting through the noise and getting straight to the real problem. I went into one of our calls convinced that I needed to find more clients. Kathy helped me see that I actually needed to improve my positioning and be more selective about the work I accepted. That conversation changed the direction of my business and gave me permission to raise my standards."
"Run the Show feels as though it was created by someone who genuinely understands what it is like to run a service business. It covers the things nobody teaches you, including awkward pricing conversations, late payments, ghosting, scope creep and the constant worry about where the next project will come from. The three 1:1 calls with Kathy were incredibly valuable because I could apply everything directly to my own clients and challenges. I never felt like I was trying to work it all out alone."
"I feel like I am running a completely different business now. I know what I need to charge, I have stronger boundaries, better systems and a clear 90-day plan. The final 1:1 call with Kathy brought everything together. We reviewed what I had changed, worked through what was still holding me back and agreed on my next priorities. I finished the programme feeling organised, confident and properly in charge of my business."
Your investment
One properly priced project
pays for this.
One properly priced project using the frameworks in Month 1, pays for this programme twice over. If you're currently quoting £2,000 for projects that should be £4,000 or £5,000, that one project covers the entire programme several times over.
The three Power Boost calls alone private, one-to-one sessions with someone who's spent twenty years working with service providers would cost more than the programme if you booked them separately.
Pay in full
£997
One payment. Lifetime access.
Best value.
Three monthly payments
£350 x 3
Spread across three months, timed to when each month's content releases.
14-day money-back guarantee
Work through the first two weeks. If it's not right for you, email us and you'll get a full refund. No questions, no awkwardness. The guarantee is there so you can get started without risk.
Common questions
Anything stopping you?
Let's deal with it.
Is this right for me if I'm just starting out?
Run the Show is built for service providers who are already working with clients: designers, developers, VAs, bookkeepers, copywriters, social media managers. If you're already doing client work but struggling to charge properly, manage scope, or keep a steady pipeline, this is for you. If you haven't taken on your first client yet, the programme will still give you a strong foundation, but it's most valuable when you've got real client situations to apply it to.
I'm already busy. Will I have time for this?
The modules are 20 minutes each. The workbooks are designed to be done in a single sitting. The programme is built around the reality that you're running a business while you're in it, not sitting in a classroom. Weeks 1 and 2 unlock immediately. Weeks 3 and 4 unlock on Day 15. Month 2 and Month 3 unlock monthly. You're never swamped with content at once.
What are the Power Boost calls exactly?
Thirty minutes, one to one with Kathy. You bring something specific: a client situation, a pricing decision, a proposal, a conversation you've been putting off. You work through it in the session and leave with it done. One call per month, timed to the end of each four-week block. These aren't coaching sessions in the traditional sense: they're working sessions.
What if it doesn't work for me?
There's a 14-day money-back guarantee. Work through the first two weeks, and if it's not right for you, email us. You'll get a full refund, no questions asked.
What's the Run the Show Business Hub?
It's a Notion dashboard included for all buyers. It tracks leads, proposals, projects, income, renewals, and follow-ups: everything you're building across the twelve weeks has a home in one place. Included as standard for every buyer, no time limit.
I'm worried AI is going to make my services redundant. Does the programme address that?
Week 8 covers AI as a practical tool for service providers, not the existential threat version, the useful version. The short answer: AI threatens people who compete on price alone. It makes people who position themselves as strategic partners more valuable, not less. We cover how to use it to work faster and deliver more, and how to position yourself so it works in your favour.
Can I pay in instalments?
Yes. Three monthly payments of £350, timed to when each month's content releases. Both options are available on the checkout page.
It's your business
Run the show.
The pricing gap. The scope creep tax. The feast-or-famine trap. Three problems that are completely fixable with the right system, the right words, and someone in your corner.
The only thing left is to decide.
Twelve weeks. Three private sessions with Kathy. Every system, template, and swipe file you need. One properly priced project pays for it twice over. Everything after that is yours.
14-day money-back guarantee. No questions asked.
This could be your Friday afternoon
