Privacy and Cookies Policy

RUN THE SHOW

buildyourbizonline.com

Last updated: September 2026

1. Introduction

1.1 We are committed to protecting the privacy of visitors to this website and of people who register for or purchase the Run the Show programme.

1.2 This policy explains how we collect, use, store and protect your personal data, and the rights you have in relation to it. It applies where we act as a data controller.

1.3 We use cookies on this website. Where cookies are not strictly necessary for the site to work, we will ask for your consent before placing them. Sections 12 to 14 cover cookies in detail.

1.4 In this policy, “we”, “us” and “our” refer to RST Developments Ltd, trading as Build Your Business Online and BYBO Digital. Our full details are in Section 17.

1.5 We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1.6 BYBO Digital operates two websites: bybodigital.com, our main agency site, and buildyourbizonline.com, which hosts the Run the Show programme. This policy applies specifically to buildyourbizonline.com and the Run the Show products and services. Our separate privacy policy at bybodigital.com/privacy-policy covers processing carried out in connection with our agency services.

2. How We Use Your Personal Data

2.1 This section sets out the categories of personal data we process, the purposes for which we process them, and the lawful basis for each.

2.2 Masterclass registration data.

When you register to watch the Run the Show masterclass, we process the information you provide, typically your name and email address, together with technical data recorded automatically by our platform, such as the date and time you first accessed the masterclass page. We use this to send you the masterclass link and follow-up emails related to the masterclass and Run the Show.

Our lawful basis is our legitimate interests in communicating with people who have actively requested information about Run the Show and, where consent is required for marketing, your consent. You can unsubscribe from marketing emails at any time.

2.3 Programme enrolment and delivery data.

When you purchase the Run the Show programme, we process the information needed to give you access and deliver what is included. This includes your name, email address, billing address and payment transaction data. It may also include notes or materials you share during your private Doing Sessions or final Run the Show Review with Kathy, and any messages you send us for support.

We use this data to create and manage your account on FreedomKit, release programme content, provide your included private sessions and respond to support requests. Our lawful basis is the performance of our contract with you.

2.4 Transaction data.

When you make a payment, whether in full or by instalment, we process transaction details including your name, contact details and details of the payment. Card details are handled directly by Stripe and are not stored by us. We use this data to take payment, manage instalment plans where applicable, provide refunds where due and keep accounting records. Our lawful basis is the performance of our contract with you and compliance with our legal obligations, including tax and accounting law.

2.5 Marketing and follow-up email data.

If you register for the masterclass and do not immediately purchase, we may send you a short sequence of follow-up emails relating to the masterclass and Run the Show. Depending on the circumstances, our lawful basis is our legitimate interests in communicating with people who have actively requested information about the programme and, where consent is required, your consent.

You can unsubscribe at any time using the link in any marketing email. Unsubscribing from marketing will not prevent us sending service messages that are necessary to deliver a programme you have purchased.

2.6 Private session data.

The programme includes three private 30-minute Doing Sessions with Kathy during Months 1 to 3 and one final 60-minute Run the Show Review during Month 4.

If you book and attend these sessions, we may keep brief notes about what was discussed so we can support you effectively throughout the programme. These notes are treated as confidential and are not shared outside our team unless required by law or necessary to provide the service. Our lawful basis is the performance of our contract with you.

2.7 Website usage data.

When you visit buildyourbizonline.com we may process technical data such as your IP address, approximate location, browser type and the pages you view. Where this information is collected through non-essential analytics tools, those tools are used only after you have given the required cookie consent. We use this data to understand how the site is used and to improve it. Our lawful basis is our legitimate interests in monitoring and improving the website, subject to applicable cookie and privacy rules.

2.8 Correspondence data.

We process the content of, and information relating to, communications you send us so that we can respond, provide support and keep appropriate business records. Our lawful basis is our legitimate interests in administering our business and dealing with communications, or the performance of our contract with you where the correspondence relates to your purchase.

2.9 We may also process personal data where necessary to establish, exercise or defend legal claims, obtain professional advice or insurance, or comply with a legal obligation.

2.10 Please do not send us anyone else’s personal data unless we have asked you to and you have an appropriate basis for doing so.

3. Automated Decision-Making

3.1 We do not carry out automated decision-making that produces legal effects concerning you, or that similarly significantly affects you.

3.2 Where we use a 48-hour countdown for an enrolment bonus, the countdown may be triggered automatically when you first access the relevant masterclass or offer page. This is an automated system trigger rather than a decision about you as an individual.

4. Sharing Your Personal Data

4.1 We do not sell your personal data. We share it only where necessary for the purposes described in this policy or where the law allows or requires us to do so.

4.2 Programme platform.

Your name, email address and programme access details are shared with FreedomKit, a white-label version of GoHighLevel, which is the platform we use to host the Run the Show programme, manage your account and send programme-related emails. FreedomKit processes this data on our behalf.

4.3 Payment provider.

Payments are processed by Stripe. We share transaction data with Stripe only as needed to process your payment or instalment plan and deal with related queries. Stripe acts as a data controller in respect of some of the payment data it handles, and its own privacy policy applies.

4.4 Video calling.

Doing Sessions and Run the Show Review Sessions may be conducted via Zoom, Google Meet or a similar video platform. If so, basic contact details may be shared with that platform in order to arrange and conduct the session. We will let you know which platform we are using when booking.

4.5 Analytics and advertising.

We may use Google Analytics or equivalent tools to understand how visitors use this site, and may use advertising pixels such as the Meta Pixel to measure the effectiveness of paid advertising. These tools may set their own cookies and process information about your browsing behaviour in line with their own privacy policies. Non-essential analytics and advertising tools are used only where the required consent has been obtained.

4.6 Email platform.

Marketing and follow-up emails sent outside FreedomKit may be managed through MailerLite or another email service provider acting on our behalf.

4.7 Professional advisers and legal obligations.

We may share personal data with accountants, legal advisers, insurers, IT providers and other professional service providers where reasonably necessary, and may disclose data where required by law.

5. International Transfers

5.1 Some third-party providers we use may process personal data outside the UK. Where this happens, we take steps to ensure your data is protected in accordance with UK data protection law, for example by relying on UK adequacy regulations or appropriate contractual safeguards such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

6. How Long We Keep Your Personal Data

6.1 We do not keep personal data for longer than is reasonably necessary for the purposes for which it was collected, including legal, accounting and reporting requirements.

6.2 In general:

·         Masterclass registrants who do not purchase: contact and registration data is kept while we have a valid reason to communicate with you. If you unsubscribe from marketing, we will stop sending marketing and may retain a suppression record so we can respect your preference.

·         Programme participants: account and access data may be kept while your programme access remains active. Purchase, payment and relevant programme records are normally kept for up to 6 years afterwards where necessary for legal, tax, accounting or claims purposes.

·         Private-session notes: kept only for as long as reasonably necessary to support you and deal with any later query or claim, and not longer than required for those purposes.

·         Marketing consent and objection records: kept for as long as reasonably necessary to demonstrate compliance and respect your communication preferences.

6.3 When retention periods expire, we securely delete or anonymise personal data unless we have another lawful reason to retain it.

7. How We Protect Your Data

7.1 We use appropriate technical and organisational measures to protect your personal data against accidental or unlawful loss, misuse, unauthorised access, disclosure or alteration.

7.2 These measures include secure encrypted connections (HTTPS) across this website and the FreedomKit platform, appropriate access controls and limiting access to personal data to people who need it for their role.

7.3 No method of transmitting or storing data can be guaranteed to be completely secure, but we take reasonable steps to protect the information you provide to us.

8. Your Rights

8.1 Under data protection law you have a number of rights. Some are subject to conditions and exemptions, so the list below is a summary rather than a complete statement of the law.

·         The right to be informed about how your personal data is used.

·         The right of access to your personal data.

·         The right to have inaccurate personal data corrected.

·         The right to have personal data erased in certain circumstances.

·         The right to restrict processing in certain circumstances.

·         The right to object to processing carried out on the basis of legitimate interests, and to object at any time to processing for direct marketing.

·         The right to data portability where the legal requirements for that right are met.

·         The right to withdraw consent at any time where processing is based on consent. Withdrawal does not affect processing that was lawful before consent was withdrawn.

·         The right to complain to the Information Commissioner’s Office (ICO).

8.2 To exercise any of these rights, contact us using the details in Section 17. We will respond within the timeframes required by law, normally within one month.

9. How to Make a Complaint

9.1 If you are unhappy with how we have handled your personal data, we would welcome the opportunity to put things right. Please contact us using the details in Section 17.

9.2 We will consider your complaint and respond without undue delay.

9.3 You also have the right to complain to the Information Commissioner’s Office (ICO). You can do this without complaining to us first, although raising the matter with us first may allow us to resolve it more quickly. The ICO can be contacted through ico.org.uk or by phone on 0303 123 1113.

10. Third-Party Websites

10.1 This website and our programme content may contain links to third-party websites, tools and services. We do not control those third parties and are not responsible for their privacy practices. We recommend that you read the privacy information provided by any third-party service you choose to use.

11. Children

11.1 The Run the Show programme is designed for adults. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that we hold a child’s personal data without an appropriate legal basis, we will delete it promptly.

12. About Cookies

12.1 A cookie is a small text file containing an identifier that is sent by a website to your browser and stored by it. Cookies may be session cookies, which expire when you close your browser, or persistent cookies, which remain until they expire or you delete them.

12.2 Cookies do not always identify you directly, but information obtained from cookies may be linked to other personal data where applicable.

13. Cookies We Use

13.1 We may use the following types of cookies:

·         Strictly necessary cookies, which are required for the website to function, provide security, maintain sessions and remember your cookie preferences. These do not require consent where they are strictly necessary.

·         Analytics cookies, which help us understand how visitors use the website so we can improve it. These are used only where the required consent has been obtained.

·         Advertising and tracking cookies, which may help us measure the effectiveness of marketing and understand whether advertising leads to visits or purchases. These are used only where the required consent has been obtained.

13.2 Analytics and advertising tools may be provided by third parties, including Google and Meta. Those providers may process data in accordance with their own privacy policies.

14. Managing Cookies

14.1 You can manage your cookie preferences through the consent banner or cookie settings available on this website. Where available, you can change or withdraw your consent at any time. If you prefer, you can also manage cookie settings in your browser.

14.2 Most browsers also allow you to block or delete cookies through their settings. Blocking strictly necessary cookies may affect how parts of the website work.

15. Changes to This Policy

15.1 We may update this policy from time to time, for example if our services, technology or legal obligations change. The latest version will be published on this website with the date it was last updated.

15.2 Where a change is significant and materially affects programme participants, we may also notify affected participants by email or through the programme platform where appropriate.

16. Data Protection Registration

16.1 We are registered with the UK Information Commissioner’s Office as a data controller. Our registration number is ZA373034.

17. Our Details

17.1 buildyourbizonline.com is owned and operated by RST Developments Ltd, trading as Build Your Business Online and BYBO Digital. We are registered in England and Wales under company number 05792385, with our registered office at 20-22 Wedlock Road, London, N1 7GU, United Kingdom.

17.2 The person responsible for data protection queries is Kathy Rustell.

17.3 You can contact us:

·         by email at [email protected]

·         by phone on +44 (0)1271 815128

17.4 Our Run the Show Terms and Conditions are available on buildyourbizonline.com. Our main agency privacy policy, covering processing connected with bybodigital.com and our agency services, is available at bybodigital.com/privacy-policy.