

The difference between what you charge and what you actually need to earn, calculated properly, not guessed. Most service providers have never done this maths. When they do, the number can be uncomfortable.
Every "can we just add one more thing?" you've absorbed without adjusting the price. Two extra hours per project, twenty projects a year. That's a full working week donated to your clients for free.
Busy, stop marketing, work dries up, panic, take anything. Then repeat. It's not a character flaw. It's a system problem. And system problems can be fixed.
Watch the free Run the Show masterclass and discover the three invisible leaks draining your time, your money, and your sanity; and what to do about each one this week.

You quote a price and immediately wonder if it's too high
You say yes to extra work because saying no feels too risky
You finish a project and earned far less than what you thought
You're busy, then suddenly you're not, and panic sets in
You know you should be earning more but you're not sure what to change
This isn't a confidence problem. It's a numbers, boundaries and systems problem, and all three can be fixed.

Always reacting. Saying yes too quickly. Pricing by guesswork. Never quite switching off.

Knows their numbers. Has clear boundaries. Keeps the pipeline moving. Runs the business instead of chasing it.
You'll leave with four simple actions you can put in place this week, plus the Know Your Numbers Calculator for free.

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A simple morning habit that helps you stop starting the day on somebody else’s agenda.
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Use your own figures to see what your business really needs you to charge.

BYBO Digital
Kathy has been running businesses for more than 40 years and has spent over 20 years working with service providers through BYBO Digital.
As an experienced business mentor, she brings practical, real-world experience to Run the Show, helping you understand your numbers, strengthen your boundaries and put better systems in place so your business feels easier to run.
She also trained in stress management in 2000, because the business problems and the person running the business are two sides of the same coin."

BYBO Digital
Jennifer is a digital branding specialist who works alongside Kathy, helping turn ideas into clear, practical systems that are easy to use.
She creates the interactive tools, templates and Business Hub that help you put each part of Run the Show into practice.
Take back control of your business.
Watch the free masterclass and discover what's really behind the pricing, scope creep and pipeline problems that keep pulling you back into the same cycle.

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