Your business has 3 leaks. That are draining
your time, your money, and your sanity.
01
The pricing gap
The difference between what you charge and what you actually need to earn, calculated properly, not guessed. Most people have never done this maths. When they do, the number is uncomfortable.
02
The scope creep tax
Every "can we just add one more thing" you've absorbed without adjusting the price. Two extra hours per project, twenty projects a year -- that's a full working week donated to your clients for free, every year.
03
The feast-or-famine trap
Busy, stop marketing, work dries up, panic, take anything. Then repeat, until you burn out. It's not a character flaw. It's a system failure. And system failures have system fixes.
Stop the leaks. Start getting paid properly
Take Back Control Of Your Business
Stop the tail wagging the dog.
Watch the free Run the Show masterclass and discover the three invisible leaks draining your time, your money, and your sanity; and what to do about each one this week.
★★★★★ Trusted by independent business owners across the globe
Which one are you right now?
Hullabaloo
Checking emails at ten at night. Saying yes to everything. Pricing by guesswork. Working weekends. No idea where the next project is coming from.
Bitzy Woof
Knows her numbers. Systems for everything. Finishes work on time. Pipeline always running. Takes actual holidays.
Which one are you? Everything separating them is learnable. That's exactly what this masterclass is about.
Sound familiar?
You're brilliant at what you do;
but are you getting paid properly?
You quote a price and immediately wonder if it's too high
You say yes to extra work because saying no feels too risky
You finish a project and realise you've earned less than minimum wage once you count the hours
You're busy, then suddenly you're not; and you panic every single time
You know you should be earning more but you don't know how to change it
This isn't just a confidence problem. It's an information and systems problem. Both are fixable.
What you'll learn
In 40 minutes, you'll see exactly why this keeps happening
Three invisible leaks; and a practical fix for each one you can start this week.
01
The pricing gap
Why most service providers earn half of what they should; and the calculation that shows your real number.
02
The scope creep tax
The invisible money being taken from you on every project; and the one sentence that stops it.
03
The feast-or-famine trap
Why the cycle keeps repeating and the system that breaks it for good, even at your busiest.
✨
Quick Win
Plus a bonus quick win you can try tomorrow morning: takes two seconds, changes how your whole day feels.
🎁
Free: Know Your Numbers Calculator
Plug in your actual costs and hours and it shows you exactly what you should be charging. Most people find the number uncomfortable. That's the point.
Kathy Rustell
BYBO Digital
Twenty years building websites and online businesses for service providers and forty years running businesses herself. She's sat with hundreds of designers, developers, VAs, bookkeepers and copywriters who are brilliant at what they do and quietly struggling with everything around it.
Jennifer
BYBO Digital
Twenty years working alongside Kathy, building websites and online businesses for service providers. She brings a sharp eye for systems and processes; and the ability to turn complicated problems into clear, practical solutions you can act on immediately.
They fixed the leaks. Here's what happened.
"I finally understand why I'd been undercharging for so many years. The numbers exercise was a real eye-opener."
"Kathy cuts through all the noise and makes everything feel straightforward. I've already increased my rates by 40%."
"The ghosting follow-up sequence paid for the entire course twice over within the first month."
"I used to dread pricing conversations. Now I confidently explain my value and clients respect me more for it."
"The scope creep response changed everything. One simple sentence was all it took."
"Since putting the pipeline system in place, I haven't had a single weekend ruined by worrying about my next client."
"My income is up 60% and I'm working fewer hours. I wish I'd found this years ago."
"Finally, someone who gets what it's actually like running a service business on your own."
"The email templates alone saved me hours every week. No more staring at a blank screen."
This is what the other side looks like
You know your numbers.
You price with confidence.
You have a pipeline running even when you're flat out.
You take actual holidays
You don't check your emails until you are ready.
Ready to stop running on empty?
Take back control of your business.
Register now and watch the masterclass in your own time. It's free, it's practical, and what you'll learn in the next 40 minutes will change how you think about your business.
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