You want more than just a business idea; you want the right one. One that excites you, uses your skills, and, most importantly, has paying customers queuing up. This 60-minute Private Masterclass and Action Plan Roadmap is for women of all ages. Whether you're a mum with kids at home/school, a caregiver, an empty nester, or a wanna-be retiree, we'll teach you how to find your perfect business idea so you can earn money using the knowledge you already have and do something you genuinely enjoy! We call this "The Sweet Spot Formula".
Short on time? We promise that the 60 minutes you spend with us will be time well spent. We’ll give you actionable steps you can implement immediately to get started on your business within the next 48 hours.
You need help coming up with an idea that can turn your hidden talent and skills into a business but have no idea where to begin?
You’re afraid of picking the wrong idea and wasting time and money pursuing it, so need help validating it.
You want to get clear on who your ideal paying customers are.
You'll quickly discover how to identify the perfect business idea that combines what you love, what you're great at, and what people will happily pay for "The Sweet Spot Formula".
This 60-minute private masterclass and action plan will save you time and money by showing you how to validate your idea before diving in, ensuring it's profitable and aligned with your skills and interests. Learn The Secret Lock and Key Method, finding the problems your target market will pay for.
You'll gain the confidence to overcome self-doubt, understand your ideal customers, find the perfect niche, and build a business that fits your life. This will give you the freedom to earn from home while spending more quality time with your family.
As women, we possess an incredible array of skills that can be harnessed for business success, such as Organisation, Planning, Strategy, Communication, Multitasking, Problem-solving, Creativity, Budgeting, Adaptability, and Time Management, to name just a few, all of which are invaluable assets for running and growing a successful business.
We will guide you through the process of choosing the perfect business idea that aligns with your passion, skills, and what people will pay for. You could turn your hidden talent into a passive income on autopilot, working your own hours from anywhere.
We are Kathy and Jennifer Rustell, a mum-and-daughter team passionate about helping women build businesses that align with their dreams and family lives. Kathy started this journey 20 years ago as an overwhelmed mum of three small children.
Her days were a blur of school drop-offs, working a busy job she didn’t enjoy (which barely covered childcare costs), and having no time for herself. Exhausted and unfulfilled, Kathy realised she wanted more – a way to earn money doing something she loved without sacrificing precious time with her family.
Taking a leap of faith, Kathy started her own home-based business as a website designer and SEO strategist. It wasn’t easy at first, but by discovering a business idea that aligned with her passions, skills, and what people were willing to pay for, it transformed her life.
Now living in beautiful North Devon, Kathy has the freedom to work on her terms, be there for her family, and make time for herself.
Fast forward to today, and Jennifer, also a busy mum of three and based in North Devon has joined her mum in the business.
Jennifer brings her unique experiences of digital product creation and social media and as a modern mum juggling the demands of family life while following her entrepreneurial dreams.
Together, we’re dedicated to helping other women, just like us, find their own path to balance, fulfilment, and success. We have helped clients and students in over 20 countries to find a profitable business idea, build a website and launch their businesses.
If they can do it, you can, too, and we're here to show you how to start from the very beginning - finding a profitable business idea because you need this to succeed.
Don't waste months trying to do this yourself; let us help you get started on the right path.
Turning Your Passion Into Profit Masterclass: 60-minutes step-by-step masterclass designed to help you find your perfect idea and attract paying customers!
How to Develop a Successful Mindset: Learn to ditch self-doubt and build self-confidence.
The Sweet Spot Formula: Find a business idea that combines what you love, what you’re good at, and what people will pay for.
Getting to Know Your Audience: Understand your ideal customers and choose the perfect niche.
Learn The Secret Lock and Key Method: Finding the problems your target market will pay for.
Validating Your Idea: Make sure people will pay for your business idea.
Why Self-Care Matters: Learn how to look after yourself while building your business to stay motivated and energised.
Never underestimate the importance of self-care when starting a business. Our Self-Love Guide and Workbook are designed to help you cultivate a deeper understanding and appreciation of yourself.
Techniques to improve your self-esteem and self-worth
Discover practical ways to nurture your mind, body, and soul
Take control of your life and happiness
Explore the fundamentals of self-love, self-care routines, and emotional well-being. Engage with various exercises and activities designed to help you reflect, grow, and embrace your unique qualities.
60-Minute Private Masterclass ($247 value)
Access to a Private VIP Group ($47 value)
Developing a Successful Mindset Guidebook and Workbook ($97 value)
How To Choose the Perfect Business Idea - The Sweet Spot ($47 value)
Top 10 Most Popular Overall Niches ($27 value)
100 Profitable Business Ideas ($27 value)
Understanding Your Audience & Finding Your Niche Guidebook and Workbook ($97 value)
Self-Care Guidebook and Workbook ($27 value)
Get Everything You Need Valued at Over $600
EXCLUSIVE OFFER: ONLY $47
HURRY LIMITED SPOTS AVAILABLE!
No worries! This training will guide you through identifying your strengths and turning them into a business idea.
Absolutely! The course is designed for beginners guiding you through every step, from developing your mindset to finding a business idea. No prior experience is needed!
The training is 60 minutes, and you will need a couple of hours working on your Action Plan to start then sourcing and validating your idea.
Not at all! This training is designed for beginners, breaking everything down into easy steps so you can get started straight away or at your own pace.
We do not offer a money-back guarantee since all materials are digital and available immediately upon purchase. However, if you're unsatisfied with the course, please share your progress with us, and we'll work with you to find a solution.
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