ACHIEVE FINANCIAL
FREEDOM AND A LIFESTYLE YOU DESERVE

Transform Your Passion Into A Thriving Business You Love

Do you want a business that lights you up, uses your skills, and most importantly, has paying customers queuing up. We asked over 100 women why they want to Start a Business and what’s holding them back.

Fear of Failure

What if I’m not good enough? What if no one wants what I’m offering?’ These thoughts are so common, but they don’t have to hold you back. Fear of failing is normal, but taking small, manageable steps and having the

right support can make all the difference. We help women discover the secret to developing a successful mindset and conquering the" imposter syndrome.”

Where to Start?

Many women feel unsure about how to find the right business idea or worry if people will actually want it. The key is discovering your
“Sweet Spot” something you love, excel at, and that others will pay for. By researching and testing your idea, you’ll gain the confidence to move forward. We’ll walk you through this process step by step, helping you validate your idea and see its potential!

Balancing It All

Balancing family life and starting a business can feel overwhelming, but it doesn’t have to be. Start small, set realistic goals, and build a business that works around your schedule. 

We’ll show you how to create a business that fits into your life, not the other way around. These challenges are real, but they’re not roadblocks, we can help you get over these so you can move forward at your own pace.

If any of the above resonates with you, don’t worry you’re not alone. We’ve been there, and it can feel challenging. The good news is that "Thrive Without The 9-5" can help you transform your life and discover how to create a business you love and deserve all from the comfort of your home, at your own pace.

Turn your passion into profit

What is "Thrive Without the 9-5?"

It’s more than just a course; it’s a transformative journey designed specifically for women who want to build a profitable business from home.

  • If you’re looking to turn your passion into a business this course will guide you every step of the way.

  • From finding and validating the right business idea to building a solid foundation, creating your online presence, and marketing effectively, "Thrive Without the 9-5" gives you the tools, resources, and confidence to succeed.

  • Learn how to move from feeling stuck and unsure to confidently launching a thriving business while prioritising self-care and maintaining balance in your life.

Why Join "Thrive Without the 9-5?"

We understand how challenging it can be to balance your dream of building a business with the uncertainty of figuring out where to start. You want to create something meaningful, but the process can feel overwhelming.

That’s why we designed "Thrive Without the 9-5" to provide a clear, step-by-step roadmap to guide you every step of the way. It’s more than just a course; it’s a pathway to transforming your life and achieving the freedom and flexibility you deserve.

Developing a successful mindset

What You’ll Discover:

  • Developing a successful mindset: Build confidence, overcome self-doubt, and conquer imposter syndrome to take bold steps toward your goals.

  • Your perfect business idea: Find something you love, are good at, and that people will pay for.

  • Validating your idea: Learn how to test your concept to make sure there’s a demand for it.

  • Understanding your target market: Identify who your ideal customers are, where to find them, and what they need.

  • Creating a digital presence: Build a strong online presence to showcase your business and connect with your audience.

  • Selling effectively: Gain the skills to market your business confidently and attract paying customers.

Here’s What’s Included:

Unit 1: Building A Strong Foundation


Laying the groundwork is crucial before you dive into the details of starting a business. This unit will help you develop a strong mindset and choose a business idea that aligns with your skills, passions, and lifestyle.

Finding Your Perfect Business Idea and Validate it

Developing a Successful Business Mindset:

  • Overcome self-doubt and limiting beliefs. Build resilience and a growth mindset.

  • Set clear goals and intentions for your business that align with your values.

Finding Your Perfect Business Idea and Validate it:

  • Discover how to brainstorm business ideas that excite and inspire you.

  • Discover how to brainstorm business ideas that excite and inspire you.

Creating a Strong Brand:

  • Build a brand that stands out.

  • Understand how to communicate your message effectively.

Unit 2: Getting Your Message Across Effectively


Now that you’ve laid the foundation, it’s time to set up the online components of your business. This unit will help you create a professional online presence that attracts and converts customers.

Copywriting for Beginners

Keyword Research & SEO:

  • Learn the basics of SEO and Keyword Research to increase your visibility online.

  • Discover tools and strategies for optimising your website content.

Copywriting for Beginners

  • Learn how to create compelling content that resonates with your audience.

  • Master the art of storytelling to build trust through your website, emails, and social media.

How to use ChatGPT the Right Way

  • Learn how to use ChatGPT effectively to brainstorm ideas, generate content, and improve your marketing.

Unit 3: A Professional Website Built For You

We’ll make getting your website up and running easy by building a professional 5-page framework for you. This includes all the essential pages Home, Services, Contact, Privacy Policy, and Terms & Conditions.

All you need to do is add your images and content, and we’ll teach you how to do it with simple, easy-to-follow steps. With the hard work done for you, you’ll have more time to focus on launching and growing your business with confidence!

A Professional Website Built For You

Domain Names, Hosting & Launching

  • Choosing the perfect domain name for your business.

  • Finding the right hosting provider and confidently launch your website.

Learn How To Add your content:

  • We’ll guide you through the entire process step by step.

  • Learn how to structure your website for maximum impact.

How To Make Search Engines Love your Website

  • Incorporate targeted keywords naturally into headings, titles, URLs, and image alt text to improve search engine visibility.

  • Make your site mobile-friendly, fast-loading, and easy to navigate for both users and search engines.

Unit 4: Growing and Marketing Your Business


With your business set up and your website live, it’s time to get the word out! This unit is all about marketing and reaching your target audience so you can generate leads and make sales.

Growing and Marketing Your Business

Social Media Marketing:

  • Master the art of social media marketing and how to create content that engages your audience.

  • How to turn social media interactions into business opportunities.

Email Marketing:

  • Start building your email list from day one and learn how to turn subscribers into loyal customers.

  • Learn the secrets to writing emails people want to open, read, and act on.

Who Is Behind "Thrive Without The 9-5"

Kathy Rustell
Jennifer Rustell


My name is Kathy, and I created Thrive Without The 9-5 with my daughter, Jennifer. Like me, Jennifer is also a mum juggling life with her three amazing kids. 💖

My own entrepreneurial journey started over 30 years ago, balancing the demands of motherhood while building a business from the ground up. Jennifer, meanwhile, built a thriving events company, but having 3 little ones and travelling did not work so she decided to join forces with me, bringing her creativity, expertise, and fresh perspective to Thrive Without The 9-5.

Together, we’re passionate about helping other women create their own paths to freedom and flexibility.

Over the years, I’ve built multiple successful businesses and supported clients in over 20 countries, I’ve guided hundreds of women from feeling stuck and overwhelmed to confidently building businesses that fit their lives.

It's okay if you do not have all the answers or an expert you just need to take the first step. Let us show you how it’s possible to build a business without sacrificing your family or your dreams.

You don’t need to have everything figured out right now. This course is about taking small, manageable steps toward creating a business that works for you.

Why "Thrive Without The 9-5" Is Perfect For You

  • Clear and Practical Steps: Follow a simple, step-by-step process to discover your ideal business idea, validate it, and build it with confidence, all at your own pace.

  • Designed for Busy Women: This program is crafted to fit into your life, providing tools and strategies that work around your schedule while helping you achieve your goals.

  • Everything You Need to Succeed: From building your online presence to attracting the right customers, this course gives you the skills and confidence to launch a thriving business.

Kind Words...

4 Special Limited Bonuses!

Social Media Content Calendar

Bonus Offer #1 Social Media Content Calendar

Stay organised and stress-free with our Social Media Content Calendar!

  • Plan, schedule, and track your content effortlessly across all your platforms

  • Digital copy so you can change it everyweek

  • Keep your posts aligned with your brand’s goals.

This planner helps you stay consistent, brainstorm new ideas, and keep your posts aligned with your brand’s goals all in one place.

he Entrepreneur's Guide to Financial Freedom

Bonus Offer #2 The Entrepreneur's Guide to Financial Freedom

As an entrepreneur, you have a lot on your plate. From managing day-to-day operations to developing new products or services, it can be easy to get caught up in the daily grind of running a business.

  • Why Financial Freedom Matters for Entrepreneurs

  • Building Wealth Over Time:

  • Essential Steps for Financial Stability

However, it's important to take a step back and consider the bigger picture – specifically, your financial future..

Passive Profit With Chatgpt Prompts

Bonus Offer #3 Passive Profit With Chatgpt Prompts

ChatGPT is an incredibly powerful and versatile tool for generating copy in online business - from writing emails, to marketing copy, to website copy and even to brand, product and business analysis.

  • Social Media Prompts

  • Content Creation Prompts

  • Digital Marketing Holiday Prompts

The more information ChatGPT has about your brand, objectives, audience, voice, budget, and more - the more detailed and specific a result you’ll get in return.

self love guide and workbook

Bonus Offer #4 The Self Love Guide and Workbook

Unlock your true potential with our Self-Love Guide &
Workbook. Designed to help you cultivate a deeper understanding andappreciation of yourself. Never underestimate the importance of looking after yourself.

  • Techniques to improve your self-esteem and self-worth

  • Discover practical ways to nurture your mind, body, and soul

  • Take control of your life and happiness

Explore the fundamentals of self-love, self-care routines, and emotional well-being. Engage with a variety of exercises and activities designed to help you reflect, grow, and embrace your unique qualities.

Here's everything you're getting instantly...

Thrive without the 9-5 course
  • Unit 1: Building a Strong Foundation ($397 value)

    • Developing a Successful Business Mindset:

      Overcome self-doubt and limiting beliefs. Build resilience and a growth mindset.

      Set clear goals and intentions for your business that align with your values.

    • Finding Your Perfect Business Idea and Validate it:

      Discover how to brainstorm business ideas that excite and inspire you.

      Learn how to assess the feasibility of your ideas that match your skill set.

    • Creating a Strong Brand:

      Build a brand that stands out.

      Understand how to communicate your message effectively.

      Unit 2: Getting Your Message Across Effectively ($397 value)

    • Keyword Research & SEO:

      Learn the basics of SEO and Keyword Research to increase your visibility online.

      Discover tools and strategies for optimising your website content.

    • Copywriting for Beginners

      Learn how to create compelling content that resonates with your audience.

      Master the art of storytelling to build trust through your website, emails, and social media.

    • How to use ChatGPT the Right Way

      Learn how to use ChatGPT effectively to brainstorm ideas, generate content, and improve your marketing.


      Unit 3: Creating Your Digital Presence ($497 value)

    • Domain Names, Hosting & Launching

      Choosing the perfect domain name for your business.

      Finding the right hosting provider and confidently launch your website.

    • Learn How To Add your content:

      We’ll guide you through the entire process step by step.

      Learn how to structure your website for maximum impact.

    • How To Make The Search Engines Love your Website

      Incorporate targeted keywords naturally into headings, titles, URLs, and image alt text to improve search engine visibility.

      Make your site mobile-friendly, fast-loading, and easy to navigate for both users and search engines.

      Unit 4: Growing and Marketing Your Business ($397 value)

    • Social Media Marketing:

      Master the art of social media marketing and how to create content that engages your audience.

      How to turn social media interactions into business opportunities.

      Email Marketing:

      Start building your email list from day one and learn how to turn subscribers into loyal customers.

      Learn the secrets to writing emails people want to open, read, and act on.


      Bonuses:

    • Bonus #1 Social Media Content Calendar: ($97 value)

    • Bonus #2 The Entrepreneur's Guide to Financial Freedom: ($97 value)

    • Bonus #3 Passive Profit With Chatgpt Prompts: ($97 value)

    • Bonus #4 Self Care Guide and Workbook: (£27)

Everything Valued At
Over $2000
EXCLUSIVE OFFER:
ONLY $997 or
3 Monthly Payments of $347

HURRY LIMITED SPOTS AVAILABLE!

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Frequently Asked Questions

How can we help you decide if "Thrive Without The 9-5" is right for you?

Who is this course for?

This course is designed for mums who want to start a business from home but don’t know where to begin. Whether you’re a complete beginner or have an idea but need guidance, this course will provide the step-by-step support you need to build a successful, flexible business that fits around your family.

Is this course suitable for beginners?

Absolutely! The course is designed for beginners guiding you through every step, from developing your mindset and finding a business idea to building your website and marketing your business. No prior experience is needed!

How much time will I need to dedicate to the course?

The course is flexible and can fit around your busy life as a mum. Each unit is broken down into bite-sized lessons you can complete at your own pace. We recommend setting aside a few hours a week, but you can adjust this based on your schedule. The course is self-paced, so you can go through it as quickly or as slowly as you need. You’ll have lifetime access to all the materials, so you can revisit any lesson whenever you need a refresher.

What if I don’t have a business idea yet?

No problem! Unit 1 is dedicated to helping you find a business idea that suits your skills and passions taking you through exercises to brainstorm and refine ideas so you can choose one that’s both exciting and profitable.

Will I need technical skills to build a website?

Not at all. Unit 3 will walk you through building a website from scratch, even if you’ve never done it before. We’ll cover everything from choosing a platform to designing and confidently launching your site.

Is there a money-back guarantee?

We’re confident in the huge value of our program. To give you peace of mind, we offer a 7-day money-back guarantee. If within the first 7 days you feel the program isn’t right for you, simply let us know, and we’ll issue a full refund. After the initial 7 days, due to the nature of our digital content and the work we begin immediately building your website, refunds are no longer available. We’re here to support you every step of the way to ensure you make real progress in building your dream business.

How do I get started?

Simply click the “Sign Up” button on this page to enroll in Thrive Without the 9-5. You’ll get immediate access to all course materials and can start building your dream business right away!

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